What’s Different About Qualitative Research - 3334 Words

Academy of Management Journal 2012, Vol. 55, No. 3, 509–513. http://dx.doi.org/10.5465/amj.2012.4003 FROM THE EDITORS PUBLISHING IN AMJ—PART 7: WHAT’S DIFFERENT ABOUT QUALITATIVE RESEARCH? This editorial concludes a seven-part series, â€Å"Publishing in AMJ,† in which the editors give suggestions and advice for improving the quality of submissions to the Journal. The series offers â€Å"bumper-to-bumper† coverage, with installments ranging from topic choice to crafting a Discussion section. -J.A.C. I’m comfortable with my knowledge of qualitative work—and my ability to give some insight on a specific piece— but for whatever reason, this quantitative-to-qualitative comparison is hard for me to make. And I don’t understand the reasons that is†¦show more content†¦All AMJ articles need an engaging front end that motivates the research (see Grant and Pollock, October 2011 â€Å"From the Editors† [vol. 54: 873-879]). Copyright of the Academy of Management, all rights reserved. Contents may not be copied, emailed, posted to a listserv, or otherwise transmitted without the copyright holder’s express written permission. Users may print, download, or email articles for individual use only. 510 Academy of Management Journal June The introduction and literature review provide key opportunities to grab and direct the reader’s attention toward an understanding of theory that will carry throughout the paper. The front end of a quantitative article typically includes an introduction, literature review, and the development of new theory by way of hypotheses. The literature review, therefore, sets the background for the hypotheses. Because qualitative papers fulfill a different purpose, their front end is shorter, yet it serves more functions. The front end of a qualitative manuscript must not only hook the reader, expose a significant gap in a current theoretical conversation that warrants the development or extension of theory, and situate research questions in that conversation, but also provide a framework for the textual data that follow and a springboard for the new emergentShow MoreRelatedMarketing Research Assignment1542 Words   |  7 Pagesfirm, having a good research to realize the customers need is very important. Qualitative research and quantitative research are the main method to collect information and data from customers for making firm’s decision. However, there is a different between qualitative and quantitative which used in different part of projects. And they both have advantages and disadvantages in the process and the conclusion which may lead to incorrect decisions. Indeed, to distinguish two research methods and whenRead MoreCase Studies : A Case Study Approach Essay1157 Words   |  5 Pagesthoughts about and feelings for a situation. They involve looking at a case or phenomenon in its real-life context, usually employing many types of data (Robson, 2002). It is important in case studies for events and situations to be allowed to speak for themselves, rather than to be largely interpreted, evaluated or judged by the researcher. In this respect the case study is akin to the television documentary. Case studies can make theoretical statements, but, like other forms of research and humanRead MoreEssay On Restorative Treatment Programs840 Words   |  4 Pagesof the program members office directors, and staff. The research being conducted is an evaluation research project that is based upon process evaluation. This research study also incorporated qualitative methods of evaluations. In the process evaluation chosen this program focuses on implem entation and conveying interviews with DWI program participants to gather data regarding program implementation and perceived effectiveness. The research design used was the focus group in this focus group it consistedRead MoreWhy People Attend The London Fashion1606 Words   |  7 Pagesis to explore the question why people attend the London Fashion Week and also who the different people who attend the London Fashion week are. A primary research method which is qualitative will also be used to find out why people do attend the London Fashion Week. 2.1Title: Why people attend the London Fashion Week? 2.2 Aim and Objectives: Research on why people attend the London Fashion Show. Who are different people attend the shows? 3.1 Introduction: Fashion has been a veryRead MoreResearch Methodology: Qualitative Methods of Data Collection Essay1720 Words   |  7 Pagesprograms in schools are leaving parents and students uneducated about how to purchase healthy items which is leading to childhood obesity. I also discussed how the problem is being addressed, as well as the theory of social constructionism. In this chapter, I will discuss the specific methodology I plan to use and the three different types of data collection I plan to employ to carry out my study. This study will use a qualitative approach to study and address the issue of the lack of healthy eatingRead MoreBusiness Topic : Open An Express Company1215 Words   |  5 Pagesask before starting. 1ï ¼â€°How many other express companies in the current market? This question can help me have a better view of the level of the competition of the industry. 2ï ¼â€°How these companies work, what’s their operation system? As a new enter, people need to know all the basic knowledge about this industry and the structure of the industry. 3ï ¼â€°Are those companies success and why they are profitable or why not? Find out the reasons behind other people’s success or failure and help ourselves toRead MoreInformative Speech : Campaign Comprehension Test And How They Reflect The Strategic Idea 1329 Words   |  6 PagesJAMRS – CAMPAIGN COMPREHENSION TEST DISCUSSION GUIDE Objectives: †¢ KUDZU will conduct qualitative research with parents of high school junior/seniors and high school juniors/seniors to gauge reactions to 4 TV script ideas o Determine clarity and comprehension of creative ideas o Understand what the ideas are communicating and how they reflect the strategic idea o Understand relevance, resonance likeability of scripts, scenarios and other key elements d o Understand strengths, limitations andRead MoreThe Image Of Parenting889 Words   |  4 Pagesconstructed meaning about the life of mothers. Therefore, it is probable that the gender inequalities in mothers are as a result of the socially constructed gender roles in society. According to Butler (1988), gender identity is created by discourse. This study will go a long way to establishing the extent to which film portrays mothers and fathers differently. Theoretical framework I will employ symbolic interactionism theories to explain the findings I will obtain from my research. According to (BurgessRead MoreWhats Up with Pasta1666 Words   |  7 PagesWhats Up With Pasta Q1: We need to understand and research why the Spaniards are spending relatively less on Pasta than its European neighbors. Current market research done by AEFPA offers insufficient data, so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition weRead MoreWhats Up with Pasta1680 Words   |  7 PagesWhats Up With Pasta Q1: We need to understand and research why the Spaniards are spending relatively less on Pasta than its European neighbors. Current market research done by AEFPA offers insufficient data, so we need to improve data quality. The main goal is the get a clear demographic segmented market overview. One of the problems is that we cannot clearly identify the potential and current pasta consumers clearly – we simply do not know enough about of core target group. In addition we need